Your style of business is edgy and innovative.
Companies in this category tend to be adventurous risk-takers. As a group you’re tech savvy and likely to disrupt old and outdated business models.
An unchecked passion for technology might generate blind spots, which can lead to unintended effects on the environment or society.
Ensure innovation doesn’t exclude feedback from real people. Learn how they think and behave, and how your products might affect them. Make sure ethical principles are embedded in your decision-making.
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